From the time of its release into the market and having featured on Shark Tank in 2022, this hummingbird wearable feeder, HummViewer, has undergone many changes and developments. By the end of 2024, the company is estimated to be worth $5 million, hence proving successful expansion and market development.
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Founding and Concept
HummViewer was founded in 2017 by the Creeds following John’s infatuation as a child in Westcliff, Colorado, with hummingbirds. It allowed him, more so, to realize that passion into an exclusive product whereby one could feed the birds up close with a wearable feeder mask. The HummViewer allows various ways of experience to have with these magnificent creatures by wearing a mask, putting it on a surface, hanging it like a regular bird feeder, and hand-feeding by holding onto a flower feeder.
Shark Tank Appearance
On Season 14, Episode 8 of Shark Tank in December 2022, the Creeds were looking for an investment of $75,000 for 10%, hence valuing their company at $750,000. A deal was negotiated with Daniel Lubetzky: $75,000 for 35% gave the company an adjusted valuation of about $214,286.
Post-Shark Tank Surge
It gained massive exposure on Shark Tank, resulting in an immediate reaction in demand; thus, HummViewer sold 1,500 units in a single day. Sales were to surpass $100,000 from the show that had in excess of 2,000 backorders in their wake.
Growth and Expansion
In 2024, HummViewer was valued at $5 million and raked in $350,000 in revenues annually. This is after their consistency in partnership with online retailers and nature stores to expand their market base. However, despite such challenges as the supply chain and saturated markets by copycats, HummViewer had to emphasize quality and customer satisfaction to hold its lead in the market.
Challenges and Counterfeit Products
Among some challenges that HummViewer faced in the year 2023 was the selling of counterfeit products via online platforms by third-party retailers such as Amazon. Knockoffs misled the buyers and undermined certain instances of their trust in this brand. Amazon was able to take down these counterfeited listings after diligent reporting, but this problem would have to continue to recur over other channels which HummViewer wanted to put protection on, basically concerning the authenticity and quality of its product offerings.
Product Offerings and Customer Experience
The HummViewer is a feeding and viewing sensory observational device to view hummingbirds up close. The product design is rather versatile and can be worn as a mask, set-and-go on a surface, hung like a traditional bird feeder, or hand-fed by holding a flower feeder. This addresses a wide range of users’ preferences and will provide a better experience when interacting with the birds.
Current Status and Future Outlook
With a majority stake from Daniel Lubetzki, HummViewer has been an operating company since January 2025-very qualitative and customer-centric. This leading company holds its position in the market for further growth and fights against counterfeiting and problems within the value chain. This partnership brought great guidance and resources together that contributed to the further success of this company.
Conclusion
From a passionate idea to a multimillion-dollar company, the story of HummViewer represents the power of innovation, strategic partnerships, and media exposure. Overcoming setbacks, and staying focused on its core objective have been the keys to success in this niche market of wearable hummingbird feeders. Such is how HummViewer continues to set an example for those entrepreneurs striving to make their passions a successful venture.
Hummingbird Mask Feeder at Amazon
